Economists are not the only social scientists

A recent piece in the Wall Street Journal highlights how the social sciences are experiencing a rebirth. Part of this rebirth is due to popular books such as The Tipping Point or Freakonomics.

It's not entirely surprising to me that the article focuses primarily on the gaining popularity of economists. There is little mention of sociology. While much of the research performed by sociologists is easily applicable to everyday issues, sociology still struggles to become more public. Certainly part of blame rests on sociologists themselves. When I was in graduate school the only viable job option was to become a professor. However, I quickly realized that was easier said than done and started to broaden my job search outside of the academy. Sociology departments need to be realistic about the "real" job market available to sociology students. While I don't always agree with economic theory and methods, it always seems easier for the public (and employers) to embrace economists. Sociologists are lovable too, we're just a bit judgmental until we get to know you.